M3Play is the new Hbbtv (Hybrid Broadcast Broadband TV) service launched by Intecgroup in partnership with M-Three Satcom to support independent radio and TV publishers in developing their channels and interactive services thanks to the new features of Smart TVs, creating a system that fully covers the needs of publishers and content providers.
The main service consists of the proprietary M3Play Inserter platform, which associates links to channels and content with a mosaic on pre-established LCNs. Individual links to multi-publisher mosaics can be created, or a customised service can be created for terrestrial channels containing the broadcaster’s various content and services.
The great opportunity offered by new technologies, the growing convergence of media, and the drive to find new spaces in view of future revisions of frequency plans, have effectively opened the field to a new, reliable and innovative service that allows publishers to easily identify their main programming schedule, additional programming, interactive services, video on demand and information.
